Marketing Activity – Customer and Dealer Trip
PT Hino Finance Indonesia (HFI) is a company established as a joint venture between Hino Motors Ltd., PT Indomobil Multi Jasa Tbk., and Summit Global Auto Management B.V. (part of Sumitomo Corporation). As of now, HFI has 12 offices exclude head office[CM1] , in the major cities of Indonesia.
HFI’s growth over the past ten years has been possible with the support of various parties, such as shareholders, employees, dealers, and loyal customers. One of the most recent marketing activities from HFI is a tour for Sales dealers and VVIP customers which is routinely held every year. Here are the event details of HFI’s marketing activity with Sales Dealers and VVIP customers!
HFI & Sales Dealers Trip to Vietnam
The HFI trip with Sales Dealers took place from 24–28 September 2024 and was accompanied by two tour leaders who were responsible for guiding the trip to ensure everything ran smoothly.
During this 5-day 4-night trip, the participants visited various places, including the Sapa or Sa Pa, a small town in Vietnam that is currently a favorite among tourists. For more details, here is a summary of the HFI and Sales Dealers’ trip to Vietnam.
24 September 2024
On the first day, all participants gathered at Soekarno Hatta International Airport at 01:30 WIB to catch the flight to Hanoi, which was scheduled at 04:25 WIB. Upon arrival in Hanoi, the first activity was dining at Anh Hoa, followed by a tour to several destinations:
- Ho Chi Minh Mausoleum Museum
- Ba Dinh Square
- Temple of Literature
- Hoan Kiem Lake
- Shopping in Hanoi’s Old Quarter
After enjoying some sights and shopping, all participants had dinner at Sen Tay Ho Buffet before checking into the Army Hotel in Hanoi.
25 September 2024
On the second day, participants were taken to Sapa Town. It was already noon when the participants arrived as it took quite some time to get there. Here, the participants visited:
Cat Cat Village
Cat Cat Waterfall
Stone Church
Sapa Market
26 September 2024
On the third day, participants were invited to enjoy the natural beauty of Vietnam from a high altitude by visiting Fransipan Peak using the Fransipan Cable Car. After that, the participants headed back to Hanoi to continue the tour.
27 September 2024
On the fourth day, participants visited Hoa Lu Old Citadel and enjoyed an exciting boat ride to Tam Coc, which means “three caves”. These caves had unique and fascinating structures.
28 September 2024
On the fifth day, all participants returned to Indonesia.
HFI & VVIP Customer Trip to Morocco - Spain
Other Sales Dealers Trip, HFI also invited VVIP customers on a trip, but with different destinations and travel periods. On this occasion, HFI took VVIP customers on a trip to Morocco and Spain from 22 September to 1 October 2024.
The participants of this tour were divided into 2 batches, 10 participants in Batch 1 and 16 participants in Batch 2. Here is the summary of the trip.
22 September 2024
All Batch 1 participants gathered at Soekarno Hatta Airport to catch the flight to Dubai scheduled at 17:40 WIB, while Batch 2 participants gathered at 22:00 WIB to catch the flight to Dubai scheduled at 00:40 WIB on 23 September 2024. While waiting for the arrival of Batch 2 participants, all Batch 1 participants stayed at a hotel in Dubai to continue their journey to Morocco after the Batch 2 participants arrived in Dubai.
23 September 2024
The participants continued their journey to Morocco with the morning flight scheduled at 07:30 CET. Upon arrival in Morocco, participants were taken to the Hassan II Mosque and then checked into the Casablanca Marriott Hotel.
24 September 2024
On the second day of the trip in Morocco, participants visited the Agafay Desert, which took about 3 hours by bus. Participants had their lunch at Le Jardin Restaurant and dinner was served with a 1001 Nights theme inspired by Morocco. After that, the participants checked into the Yes We Camp Luxury Camp.
25 September 2024
On the third day of the trip, all participants went to Marrakech and visited the Majorelle Garden, the Museum of Yves Saint Laurent, the Berber Museum, and then had lunch at the Jardin du Lotus. After that, they checked into the Sofitel Marrakech Palais Imperial & Spa.
26 September 2024
On the fourth day, all participants were taken to the Koutoubia Mosque, El Bahia Palace, the Saadian Tombs, and the Menara Gardens. The participants also went shopping on the Djemaa el Fna. They had lunch at the Omazonia Restaurant and dinner at Dar Soukar Restaurant.
27 September 2024
On this day, participants traveled to the next destination, Spain. In Spain, participants visited the Las Ventas Bullring, the Islamic Center, and the Vicente Calderon Stadium. Afterwards, they checked into The Westin Palace Madrid to rest.
28 September 2024
In Madrid Old Town, participants were able to ride the local transportation, Tuk Tuk. After that, they had free time to shop on Gran Via, with a cash allowance of EUR 50. After sightseeing and shopping, the next stop was dinner at Paco Roncero.
29 September 2024
It was time for a city tour of Toledo. During this city tour, the participants passed through the Cibeles Fountain, the Alcala Gate, the Santiago Bernabeu Stadium, and the Prado Museum. They visited the Royal Palace of Madrid and Santo Tome. Afterwards, there were photo stops at the Army Museum, Museo de Santa Cruz, and the Primate Cathedral of Saint Mary of Toledo.
30 September 2024 - 1 Oktober 2024
Finally, the trip had come to an end. The participants were again divided into 2 groups for the journey back to Indonesia.
This concludes the summary of the HFI’s tour activities with dealers and VVIP customers. With the appreciation given by HFI, it is expected that the relationship between HFI and both the Sales Dealers and customers can become even stronger. In addition, this appreciation is also expected to motivate all parties who have supported HFI to further improve their cooperation for mutual progress. See you on the next HFI Trip Program!